Stir 2 tablespoons sugar and cinnamon together in a small bowl. Taste, and add more sugar if you'd like the mixture a little sweeter.
Sprinkle flour over a large cutting board.
Unfold puff pastry sheet, and roll gently with a rolling pin to even out the surface and flatten just a little.
Whisk egg in a small bowl to make egg wash.
Use a pastry brush to brush the egg wash in a thin layer all over the rolled out dough. (You won't need all of it.)
Sprinkle most of the cinnamon sugar evenly over the dough, reserving a little.
To make long breadsticks, cut dough vertically into slices that are close to 1-inch wide.
To make short breadsticks, cut the dough in half horizontally to make two rectangles. Then slice each rectangle into 1-inch slices.
Pick up each strip, hold each end, and twist several times.
Place twists on baking sheet, leaving an inch of space between them. (You may need to bake these in two batches if they don’t all fit on your baking sheet.)
Brush any exposed dough not covered in cinnamon sugar with egg wash and sprinkle with reserved sugar.
Bake for 15 minutes, until puffed and golden brown.
Video
Notes
Storage: These are at their most crunchy and delicious right after baking, and up to 1-2 hours afterwards. After that, they lose a little crunch. That said, they will keep well at room temperature for a few days (stored in an airtight container), and can be reheated in a 375-degree oven for 3-5 minutes to bring back some of their crunch! Expert Tips: Wait until your puff pastry sheet is defrosted (but not too soft) to unfold it. Unfolding the dough when it is still quite cold can cause it to break or tear. Then, don’t wait too long to begin working with your dough. If it warms up and gets soft, it is much harder to make the twists before the dough becomes droopy. If the dough becomes too soft to work with, just pop it into the refrigerator for a little while until it firms up again. These cinnamon puff pastry twists are excellent as is, but you can also serve them with a glaze or dipping sauce. Try making the powdered sugar glaze from my Puff Pastry Cinnamon Rolls with Apple recipe.